SEO (Search Engine Optimization) is the process of optimizing your website to improve its ranking on Google and increase its visibility in the search result. More visibility of your page in search results, more attention of the customers will be gained. No matter whether you sell a product or service or even write a blog, SEO is a must for every website owner.
How does SEO work?
SEO includes organic ranking, which means that you don’t pay to be in that space. In simple word, it works by online content and makes Google considers your website and rank it and show it towards the top of the page when someone search a product or anything else.
Search engines such as Google use bots to crawl pages on the web, collect the information and index them. Index is like a big library that you can find needed information. In order to rank a page, algorithms analyze the page, take into accounts of ranking factors to determine the order pages appears in the search results.
All search engines have the same goal which is to show the best and relevant results to the users, so if you want to have a high ranking website, should understand the algorithms. For example, if you want to have more video views, should know about YouTube’s algorithms and consider them.
Steps of working search engines
The process of search engines woks consist of 3 steps:
Crawling is the process of scanning internet webpages continuously and use s crawlers and bots to follow the hyperlinks and new pages.
After crawling, the information should be indexed. The search engine analyzes and categorizes the pages and then indexes them. Keep in mind that, you can simply go to the Google Search Console to find out whether your page has been crawled and indexed or not.
- Picking the result
Finally, you can see the results and the results will be shown to the users.
Importance of SEO for digital marketing
Unlike paid search ads, there is no need to pay for search engines to have a high search ranking. SEO is an important part of digital marketing, because customers and users can directly find their answers and needed information about products and services. You can optimize your website based on user needed and implement it.
In digital marketing, people try to rank a certain word, so you should create and write a unique content and use that keyword over and over again. In addition, the content should have related links and you need to get the links from relevant content to gain high ranking in search result.
Common terms of SEO
When it comes to SEO, you will face with some terms, such as:
On-page SEO is all about you do on a website and build content to improve your ranking. So, you should write high-quality content and do it regularly and use related metatags and titles.
- Off-page SEO
Off-page SEO is all about happening off of your website such as backlinks to show your website is valuable. Backlinks create more connection and interaction on online marketing such as Instagram and create more trust and authority.
- Black hat SEO
Black hat SEO, means that people use unethical and sneaky ways to rank quickly. This way has short-term results and your website will be penalized or banned soon.
- White hat SEO
White hat SEO is using all regular SEO techniques to build a sustainable online business, which has long-term results and will have better ranking. In this way, you should focus on human audience, quality of the content and producing the products and services.
A the end, keep in mind that Google ranks webpages not website. So, use the keywords and related content on different pages to rank your webpage.